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Unpacking News

Unpacking is coming to phones and tablets!



We’re happy to announce that Unpacking is coming to phones and tablets! 🎉

This has been a long time coming, and we can’t wait for you all to experience it on iOS and Android phones and tablets later this year!

We shared the trailer during Wholesome Direct, and you can check it out below (including a cute cameo from the plushies!):

[previewyoutube][/previewyoutube]

Cheers,

Emily and the Witch Beam team

Unpacking is coming to mobile & tablets!



[h2]We’ve got news to share![/h2]
We have an announcement coming up—we're coming to phones and tablets later this year!

Wholesome Direct is a yearly celebration of exclusive footage and announcements from 70+ indie games, and this year, that includes Unpacking! As a heads up, it’s not a DLC announcement, but it’s still something that a lot of folks have been asking for!

And a quick little post-Wholesome Direct edit to say—our news is that we're coming to mobile and tablets! We're so excited about this, and you can see the full announcement here!

[h2]In other news...[/h2]


More beautiful fanart by alxxjms

Disegno published a really lovely piece on Unpacking—hitting points about the expansiveness and limits of cozy and wholesome games as a genre, the sadness we can feel when comparing our life to that of a protagonist, and the stories that are told throughout Unpacking. It’s well worth a read!



Don’t forget, Unpacking merchandise and plushies are still available at Serenity Forge! We absolutely love seeing them come to life, and as shipments are arriving at folks’ homes, it’s brought us so much joy!

See you all Saturday at Wholesome Direct!

Cheers,

Emily & the Unpacking team

Unpacking PLUSHIES officially for sale!



Wait, did you think we were done with merch? SURPRISE!!! We’ve got a second wave of Unpacking-related goodies for you, and yes, it includes PLUSHIES!

[h2]Shop the collection[/h2]


Looking to cover your bed entirely with plushies? Look no further! We’ve got all our favorite plushies available, like Piggy, Tiger, Mama Hen & Chicks (as a set or as blind boxes!), Froggy, Kitty, Bluey the Dragon, Cool Duck, and Beetle.



Next up, a lovely stationery set, complete with journal, pen, pencil, ruler, and washi tape! AND an Unpacking pouch, with some of our favorite items spilling out of a box.



We’ve got replicas of some of our favorite posters in-game to decorate your walls including 3 Miles Home, the Angel Puppy, AntiHero Season 2, and the Unpacking key art!



One more t-shirt, this one of our favorite BFFs sitting on their respective boxes. And finally, if you want to chronicle how many achievements you got, now’s your chance. We’ve got sticker versions of all of them!



[h2]Shop the collection[/h2]

We’ve been waiting to share this news with all of you, and hope you’re as excited as we are!

Cheers,

Emily and the Witch Beam team

How Unpacking handles sentimentality, level design, “stuff” and the idea of home

Two great interviews, one with Edge Magazine and one with Gameshub, that we’re quite proud of!

We talked to Edge about a huge range of things, from choosing which items came along from each level, sentimentality, level design of the post-boyfriend level, UI/interface, and of course: fan theories.



With Gameshub, the conversation began with our definitions of home, and then we discussed the idea of “stuff” in the game, what you can control (and what you can’t), and how the ways people play the game is still so, so varied.

[h3]We’re headed to GDC! [/h3]
It’s a month out (how is that possible?) and we’re headed to GDC to give two talks. Please come join us if you’re attending the conference!

Wren will be giving a talk about building a game in a way that defies many game design mechanics, and why they made these choices, called 'Unpacking' Zen: Designing a Game Without Fail States or Scores on Wednesday, March 22nd at 2-3:00 PM PT

Emily (that’s me!) will be giving a talk on social media and marketing a game after its launch, and how to maintain momentum, called 'Unpacking' Fan Expectations and Driving Engagement Post-Launch on Tuesday, March 21 at 1:20-1:50 PM PT

[h3]Don’t forget! [/h3]
Unpacking physical editions are still available at major retailers (Amazon, Target, and others!) and you can still pick up Unpacking merchandise from Serenity Forge’s online shop. We’ve been loving seeing people share their pictures of packages arriving!

Also, we’ve been posting some looks behind the scenes—as well as some creative interpretations of what people think some of the items are—on TikTok, so join us there if you’re interested!

Cheers,

Emily & the Witch Beam team

Unpacking is one year old—and our merch is now available!


This past year has flown by so quickly, but it’s been an absolutely wonderful journey. To celebrate a full year of Unpacking, we thought it was the perfect time for the official release of our merch collaboration with our friends at Serenity Forge!

[h3]SHOP NOW [/h3]

We’ve got a collection we’re so proud of, so get ready to unpack:


And of course, since it’s our one year anniversary, ✨ Unpacking is officially on sale here on Steam for 30% off ✨ —so if you know of anyone that hasn’t played, now’s the perfect time to pick up the game!



[h3]SHOP NOW [/h3]

Finally, we can’t help but look backwards at what a year it’s been. We’ve put together an infographic of our favorite stats—including that we’ve officially sold over a million copies of Unpacking!



Cheers,

Emily and the Witch Beam team