Borderlands 4 Might Cost $80, CEO Pitchford says “Real Fans” Would Buy It Anyway

Fans have expressed concern over a potential $80 price tag for Borderlands 4, and Gearbox CEO Randy Pitchford says “real fans” would buy it regardless.

Earlier in the year, the gaming market committed to its first $80 launch title with the Nintendo Switch 2’s Mario Kart World. As more companies get on board with the potential pricing hike (like Microsoft and Xbox), fans have expressed concern that Gearbox’s next title in the Borderlands franchise, Borderlands 4, will follow suit and also increase the game’s base price to $80. The latest Borderlands 4 trailer can be seen below.

Aside from Microsoft and Mario Kart World, so far other companies like 2K have not committed to the price increase outwardly. Notoriously outspoken Gearbox CEO, Randy Pitchford, has responded to one fan today in regards to the potential price increase. A fan on X (formerly Twitter) responded to Randy Pitchford’s post promoting the announcement that Borderlands 4... Read more