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Borderlands 4 Might Cost $80, CEO Pitchford says “Real Fans” Would Buy It Anyway


Fans have expressed concern over a potential $80 price tag for Borderlands 4, and Gearbox CEO Randy Pitchford says “real fans” would buy it regardless.





Earlier in the year, the gaming market committed to its first $80 launch title with the Nintendo Switch 2’s Mario Kart World. As more companies get on board with the potential pricing hike (like Microsoft and Xbox), fans have expressed concern that Gearbox’s next title in the Borderlands franchise, Borderlands 4, will follow suit and also increase the game’s base price to $80. The latest Borderlands 4 trailer can be seen below.











Aside from Microsoft and Mario Kart World, so far other companies like 2K have not committed to the price increase outwardly. Notoriously outspoken Gearbox CEO, Randy Pitchford, has responded to one fan today in regards to the potential price increase. A fan on X (formerly Twitter) responded to Randy Pitchford’s post promoting the announcement that Borderlands 4... Read more

That’s a lot of Claptrap: Take-Two reveals the Borderlands franchise has sold nearly 93 million copies ahead of Borderlands 4 blowout later this year

Take Two has recently released its 2025 investor presentation, and as you can imagine it's filled with all manner of interesting details about the publisher's suite of games. For Borderlands fans, it contains some intriguing sales info, including the eye-watering fact that the Borderlands series has sold nearly 93 million copies in total.

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Watch the Gearbox Main Theater Show, recorded live at PAX East

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Hot off the heels of the Borderlands 4 Gameplay Showcase, the Gearbox team just dove deeper into Borderlands 4 live onstage at PAX East!

During the Gearbox Main Theater Show, we heard directly from Gearbox Entertainment Founder and President Randy Pitchford, Global Creative Executive Officer Andrew Reiner, Lead Game Designer Nick Thurston, Associate Director of Narrative April Johnson, and Associate Creative Director Grant Kao about Kairos, the new Vault Hunters, and guns and skill trees, and much more! To watch the show and its lengthy Borderlands 4-centric segment, check out the VOD above.

During the presentation, we also announced the game's presence at other upcoming events that fans won't want to miss. Next up is Borderlands Fan Fest in Los Angeles on June 21, which will debut the first-ever hands-on gameplay sessions for Borderlands 4! Then, later this summer, Borderlands 4 will be at Bilibili World in Shanghai, Gamescom in Cologne, and PAX West in Seattle. In the fall, we’ll also be at PAX Australia.

Wishlist and Follow Borderlands 4 on Steam so you don't miss any updates in the lead-up to the September 12, 2025 launch!

https://www.youtube.com/watch?v=z4qeqPZJTaE
https://www.youtube.com/watch?v=fUNd0bHHWlo

Borderlands 4's loot and co-op are being massively changed for the better

I still can't quite believe that Gearbox has brought Borderlands 4 forward. The next entry in the looter shooter series is easily my most anticipated game of 2025, and knowing I'll be playing it a few weeks earlier than expected leaves a sweet taste in the mouth. Gearbox certainly seems confident about how BL4 is going, then, and that feels especially true from the team's recent Pax East panel, where they gave us our best look at the FPS yet alongside a mountain of positive quality-of-life changes. So if Borderlands 3 didn't quite hit the mark, don't worry, Gearbox has heard you.


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RELATED LINKS:

Borderlands 4 has "added the magic back" to loot chasing after BL3 complaints

Borderlands 4 is now launching earlier, possibly because of GTA 6

Borderlands 4 release date, trailers, and latest news

We're going to PaxEast!

PAX East 2025 kicks off this week! Join us in the Main Theater this Friday at 1 pm ET/10 am PT!

Get ready for a deeper dive into Borderlands 4 following last week's State of Play! We'll be collecting questions asked online to answer during our show, so let us know your questions!



https://store.steampowered.com/app/1285190/Borderlands_4/