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Louisiana: Gameplay Preview

[p]Buckle up, it's time to hit the road! Today, we're excited to share with you the very first gameplay video preview from our upcoming Louisiana DLC for American Truck Simulator. Never visited before? Well now, let us tell y’all, Louisiana’s a real Southern treasure.


You’ll find yourself drivin’ past cypress swamps, rollin’ through lively cities like New Orleans and crossin’ the mighty Mississippi that’s shaped this land for generations. It ain’t just the sights, though, there’s work aplenty here. From farms to oil fields, the Pelican State keeps truckers busy haulin’ all kinds of cargo. [/p][p][/p][p]Let us show you around a little! Join us as we travel from north of Port Fourchon to south of Lake Charles, near the Texas border. Just please keep in mind that everything you see on this journey is still a work in progress and subject to change as development continues.
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We hope you enjoyed this early glimpse of Louisiana! If you did, be sure to leave a like and a comment on YouTube, and don’t forget to add Louisiana to your Steam Wishlist! Stay tuned for the latest news about Louisiana and our other projects by following us on X, Instagram, BlueSky, Facebook, and TikTok. Until next time, keep on truckin’!

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A Painting of a Beautiful Future

[p]Not too long ago, we invited you to join us for something a little different: three special livestreams where our colleague Annie brought a canvas to life with brush and paint. Many of you tuned in, and together we watched as an image began to take shape.[/p][p][/p][p]As we mentioned several times during those streams, the painting Annie was working on was not just an artistic experiment. It was created with purpose, and it has always carried a meaning, one that points toward the future of American Truck Simulator.[/p][p]If you missed those livestreams or would like to refresh your memory, you can revisit them right here: [/p][p]Episode #1 [/p][previewyoutube][/previewyoutube][p]Episode #2 [/p][previewyoutube][/previewyoutube][p]Episode #3 [/p][previewyoutube][/previewyoutube][p]Across these sessions, we had a great time chatting, speculating, and watching as the mysterious picture gradually revealed itself. And now, we’d like to bring it back into the spotlight![/p][p]We won’t say too much for now, but rest assured, this image was chosen carefully. It represents something important for the road ahead in ATS. Now we’d love to hear from you, the #BestCommunityEver.[/p][p]What do you think this painting represents? Why do you believe that? Share your thoughts and guesses with us in the comments below or on our social channels. We look forward to hearing them![/p][p]Don't miss out on all the latest news by following us on our official social media channels X/TwitterInstagramFacebookBluesky, and TikTok, or by subscribing to our newsletter. [/p]

Poznan Game Arena 2025

[p]From 24th to 26th October, we're heading to Poland to join the Poznań Game Arena! We can't wait to meet our #BestCommunityEver in person. We'll be taking part in a special panel, giving a short speech on the main stage, where we'll be sharing some exciting insights, and giving our fans the chance to try exclusive demos of the upcoming Nordic Horizons and Louisiana DLCs![/p][p][/p][p]At this year's Poznań Game Arena, you will be able to find our booth in pavilion 5, stand 55. There, we will feature two of our 4D motion simulators and six additional gaming stations, all powered by Thrustmaster. Our fans will have an exclusive opportunity to play special demo versions of our upcoming Louisiana and Nordic Horizons DLCs there, experiencing these highly anticipated map expansions hands-on.[/p][p][/p][p]A huge thank-you to Thrustmaster for partnering with us and making this immersive setup possible. Our stations will be equipped with their quality sim-driving gear, including the T248 steering wheel and the SimTask steering kit, giving everyone a taste of just how great it feels to play our games with this setup.

On top of that, thanks to the kind cooperation with Scania Poland, we'll also have a real truck on display at our booth, a Scania 460R, giving visitors a unique look at one of the vehicles that inspire our games.

We're also excited to join forces with some very popular Polish influencers. Iwona Blecharczyk, a real truck driver, Wujek Bohun, and Janusz0821 will be visiting our booth for a meet-and-greet session on Saturday, giving fans the chance to meet them in person, so don't miss out!

If you are interested in hearing some interesting developer insights from our side, we'll be taking part in a special panel called Building Local Communities: From Passion to Presence alongside Bethesda and Warhorse on Friday, discussing how to build a community around your games. This panel is part of the Games Marketing Summit, held during the Game Industry Conference, which runs simultaneously with the PGA in nearby halls. We'll also have a short speech on the main stage of PGA, where fans might even catch a first glimpse of some of our new projects.

Finally, some members of our team will be present at the booth, including Petr, Beny, Nemiro, Bartosz, Annie, Mrazík, Oscar, Davido, and others, who cannot wait to meet with you!

We are excited to get in touch with you in Poznań! But if you won't be able to attend, don't worry, and make sure to give our X/TwitterInstagramFacebookBluesky, and TikTok a follow as we plan to share updates from PGA and maybe even record an SCS On The Road episode from the venue. You can also subscribe to our newsletter to stay informed. See you in Poznań![/p]

Witches of Brackenreach Event

[p]Double, bubble, engine rumble, Through the marsh and forest, tumble.
Fog drifts low and lanterns flicker,
Magic stirs as night grows thicker. 
[/p][p]In the swamp where wisps do play,
Haul your load a ghostly way.
Past the roots of crooked trees,
Through the howl of autumn breeze.
[/p][p]Brackenhelm in moonlight glows,
Winding roads where mystery flows.
Cauldron brews and herbs ignite,
Witches sing in veiled delight.
[/p][p]Driver bold, come cross our land,
With pumpkin magic treats in hand.
From dock to keep, from vale to shore,
Six runs you need—and maybe more!”
[/p][p]Autumn leaves and shadows dance,
Air is thick with spectral chance.
But fear not ghosts or forest groans—
The witches guard these ancient stones.
[/p][p]So light your lamps and clutch the wheel,
For Halloween tonight is real!
Through portal gates you now shall go,
To Brackenreach, where legends grow.
[/p][p]Upon return, attend the call,
To spread the spooky treats for all,
Not just to Brackenhelm as one,
But cities, towns and everyone.
[/p][p]For Hauloween is in the air,
And there’s no time to flee nor dare
To hide away from all the treats
That wait for you, but not to eat,
NO, they must be hauled, delivered quick,
Then parked away, now that’s the trick!
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Get ready to roll this Halloween in our Witches of Brackenreach - World of Trucks event, a hauntingly delightful twist to your usual trucking journey, where mystery and challenge meet the open road. The adventure begins today for Euro Truck Simulator 2 and American Truck Simulator!

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This year, we ask you to help us reach a combined community goal of 1,500,000 deliveries. That's a huge number, but we know that our #BestCommunityEver has no limits! Also, as you will see, there are a lot of exciting new things to look forward to![/p][p]Beyond the veil of our world lies Brackenreach, a mystical realm steeped in legend and guarded by three elemental witches. Now, through shimmering portals appearing across your homeland, you are invited to step into this spellbound valley to cross foggy swamps, brave eerie forests, and wind your way to the ancient Castle Brackenhelm. Help the witches and the villagers this Halloween by braving the haunted marshes to deliver vital Halloween supplies. The realm awaits your courage—and your arrival.[/p][p]Your personal goal? Complete 15 Halloween deliveries across any trucking territory, including 3 to and 3 from Castle Brackenhelm, more detailed in the rules below. [/p][previewyoutube][/previewyoutube][p]
On top of all this, you’re also encouraged to help spread the spooky and fun Halloween spirit across the rest of the world by delivering festive supplies to and from cities within the homeland. There will even be some enchanted cargo making its way from Brackenreach back to the homeland—perhaps the witches’ and villagers’ way of saying thank you for your help!
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Our #WitchesOfBrackenreach this year offers a spellbindingly impressive new desktop theme that will run during our Halloween event celebrations, we hope you enjoy the lively and spooky atmosphere it brings!
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We will also be hosting a special developer live stream where we’ll discuss how the event was designed, share some fun insights, and enjoy Halloween in a nice and relaxed session while playing and contributing towards the community goal. Join us on Tuesday, the 21st of October, from 18:00 CET on Twitch, YouTube, or Facebook, and journey to the Witches of Brackenreach with us!
[/p][p]Witches of Brackenreach Rules:[/p][p]Using External Contracts with a World of Trucks-connected profile in Euro Truck Simulator 2, American Truck Simulator, or both, the community goal is to achieve 1,500,000 deliveries of Halloween treats and supplies to or from any city, including the mysterious land of Brackenreach, where your destination will be Castle Brackenhelm. [/p][p][/p][p]There are 4 types of cargo that can be delivered in this event:[/p]
  1. [p]Halloween Treats[/p]
  2. [p]Halloween Costumes[/p]
  3. [p]Halloween Herbs & Spices[/p]
  4. [p]Halloween Crafts[/p]
[p]Your personal goal is to complete 15 Halloween deliveries across any trucking territory, including 3 to and 3 from Castle Brackenhelm, using Euro Truck Simulator 2, American Truck Simulator or both games combined.[/p][p]Your bonus goal is to discover the Witch House, hidden within the land of Brackenreach, by driving to it.[/p][p]Rewards[/p]
  • [p]Personal: Players who complete the required 15 or more Halloween deliveries will gain a unique World of Trucks Achievement plus an enchanted Witch's Compass cabin item, as a Steam inventory item.
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  • [p]Community: When the community goal of achieving 1,500,000 Halloween deliveries is met, and if the player has also achieved their personal goal, then they will receive a bewitched Black Cat hanging cabin item, as a Steam inventory item.

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  • [p]Discovery: When the player discovers the Witch House, hidden within the land of Brackenreach, they will receive a Spooky Horn vehicle accessory as a Steam inventory item.

    Brackenreach directions:[/p][p]A portal to Brackenreach appears once you accept event cargo bound for Castle Brackenhelm.  Find it on the map, a spiral icon, and navigate to it. Look for the sparkles with falling autumn leaves!
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    Leaving Brackenreach with cargo takes you to its destination; without cargo, you’ll be sent to a random city for a new job.[/p][p]Note: In order to qualify for any community reward, you must complete at least your personal goal in Euro Truck Simulator 2, American Truck Simulator or both. Each reward will be a Steam inventory item for both Euro Truck Simulator 2 and American Truck Simulator. Once completed, claim your reward in the Events page on your World of Trucks profile.

    The event will be concluded on Sunday, the 16th of November at 23:59 UTC.[/p][p]This is our biggest Halloween event ever, and we are super excited to learn of your brave and exciting journeys to the legendary land of Brackenreach, and if you even dared to search for the three guardian witches. It has been such an incredible effort by all the teams to create this wonderful new place, and we’d be thrilled to see photos of you as you venture through all the challenges, reach your goals and enjoy the spoils, this season of Halloween. Share your screenshots and videos with us using the hashtag #WitchesOfBrackenreach on our Facebook ATS / ETS2, X (formerly Twitter), and Instagram profiles, and we will share our favourite ones.[/p]

Louisiana: Street Art & Statues

[p]Louisiana is rich with street art, colorful murals, and striking statues - and our asset and map teams have been drawing plenty of inspiration from them for this upcoming DLC for American Truck Simulator. In today's blog, we'd like to give you a closer look at some of these creative works![/p][p] [/p][h3]Street Art[/h3][p]Louisiana's vibrant murals and street art bring even more color and life to the Pelican State. As you cruise through in your truck, keep an eye out - you might spot the "Experience Ruston" mural on one of the city's buildings, complete with peaches in the background.[/p][p][/p][p]In Mansfield, you'll come across two murals, both featuring the American flag but with very different themes - one capturing the spirit of a baseball game, and the other showcasing an airplane. Over in Shreveport, two more murals await: one is a lively, colorful piece filled with diverse imagery (featured at the top of the blog), while the other spans the entire wall of a tall building in the background. [/p][p][/p][p]And that's not all - you'll discover murals scattered across other cities too, from Lafayette and Baton Rouge to Houma. So next time you're hauling cargo through Louisiana, be sure to look around and take in the art that makes this state even more unique![/p][p] [/p][h3]Statues[/h3][p]Now, let's see some of the statues we have recreated for this DLC! As you explore the streets of Baton Rouge, you'll come across the statue of Christopher Columbus in Columbus Plaza - a tribute to the famed navigator whose transatlantic voyages opened the path to European exploration of the Americas.[/p][p][/p][p]If you head west from there along I-10, the Atchafalaya Welcome Center houses a modest monument honoring the Louisiana Airborne Memorial Bridge and commemorating the service of veterans. Further south, in Houma, a touching statue of a mother and her children stands near the city court, adding a more intimate expression of remembrance.[/p][p][/p][p]We hope you have enjoyed today's blog! Remember to add the Louisiana DLC to your Steam Wishlist and don't forget to give our X/TwitterInstagramFacebookBluesky, and TikTok a follow, as you'll receive updates about our games straight to your feed, or subscribe to our newsletter to stay informed! We look forward to sharing more with you in the future.[/p][p][dynamiclink][/dynamiclink][/p]