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#Pinktober 2023

October is a special month worldwide, marked by a collective effort to raise awareness about breast cancer, known as Pinktober. It's a time when pink ribbons make their appearance, symbolizing the solidarity in our fight against this devastating disease. Breast cancer affects countless lives, and Pinktober plays a crucial role in educating and empowering individuals to make informed choices about their health.



The heart of Pinktober lies in knowledge and awareness. Understanding the signs and symptoms of breast cancer is crucial to early detection and better outcomes. Regular self-checks and consultations with healthcare professionals are essential practices that can save lives and by educating ourselves and sharing this knowledge with loved ones, we contribute to the larger mission of breast cancer awareness.

Pinktober reminds us that our health should always be our top priority. Prioritizing regular health check-ups, screenings, and promoting these practices among our friends and family is a fundamental message of the campaign.

https://store.steampowered.com/app/1068290/Euro_Truck_Simulator_2__Pink_Ribbon_Charity_Pack/
https://store.steampowered.com/app/1162160/American_Truck_Simulator__Pink_Ribbon_Charity_Pack/

Every year, compassionate virtual truckers come together to support the battle against breast cancer. While many choose to make direct donations or raise awareness in creative ways, we offered an alternative a few years ago, as our team decided to join this noble cause with a Pink Ribbon Charity Event. In 2019, we introduced two special DLCs for American Truck Simulator and Euro Truck Simulator 2 from which 100% of the income goes to charity every year.

If you're looking for an opportunity to make a meaningful impact and add some unique paint jobs to your trucks, now is the perfect time to grab these DLCs or gift them to friends. You can also spread awareness by decorating your trucks with these paint jobs and sharing your support on social media under #Pinktober2023.


Last year, we made a slight change in our charity approach - instead of dividing the funds, we decided to direct the entire sum raised from the DLCs to a local charity, the Alliance of Women with Breast Cancer. This time we will keep the same approach, so, stay tuned to our blog at the end of the month as we'll provide an update on this year's Pinktober, including the final donation amount.

We’d like to extend our gratitude to all who have generously supported Pinktober throughout the years. Your contributions, whether through donations, raising awareness, or attending awareness seminars, make a significant difference in the fight against breast cancer. Together, we stand united in our mission to bring hope to countless lives!

Kansas - New Industries

When you are out on the road hauling cargo while exploring the uncharted roads of a new map expansion, it’s easy to get distracted by the wonderful nature and historical landmarks. However, there are three things you should keep in mind wherever you go: where you are driving from, what is your destination, and what your cargo is. For many of you, new industries in the DLCs breathe fresh air into your journey, and we’re glad to showcase new content that you’ll find in the upcoming Kansas DLC.

Battery Factory

Electrical energy is one of the main driving forces in today's world. Its production runs almost continuously, but its consumption fluctuates with demand. For this reason, it is necessary to store it somewhere, and that's where batteries come into play. Help keep humanity running by delivering batteries for electronics, warehouse power, and vehicles, including trucks.

Aerostructures Factory

Kansas is known for its rich aviation history, and it remains a thriving hub for aviation production to this day. As a matter of fact, one-third of all commercial aircraft manufactured in the USA comes from this state! The main production center is the city of Wichita, which is globally recognized as the "Air Capital of the World". Here you will find a new landmark aircraft parts manufacturing depot set within a large complex. Inside and out, a significant amount of bulky cargo will be transported.

Aviation Services

Just like trucks, airplanes occasionally require maintenance or repairs. This is where the new Aviation Service depot comes into play. Workers here take care of various types of flying machines to ensure they continue to safely transport cargo and passengers worldwide. Deliver the materials they need, sometimes even directly to the hangar near the planes, but be careful, aviation equipment is expensive.

Wichita Air Cargo

As mentioned earlier, Wichita is a city of the aviation industry, and a lot of cargo is transported to and from this city by air. This requires a suitable cargo terminal at the local airport and in Kansas DLC, we will have a new depot faithful to the real-world counterpart.

Building Material Factory

In the real world and in ATS, time and progress never stop. Whether it's building new structures, repairing existing ones, or modernizing, you need construction materials for everything. Our new company, Building Material Factory, supplies a range of materials that customers on construction sites, in warehouses, or in stores are waiting for. But before that can happen, you first need to deliver a variety of raw materials for production.

Car Factory

Kansas may not be among the most well-known car manufacturers, but you'll still find an automobile factory here. The factory in Kansas City used to produce airplanes, but it has been manufacturing cars since 1947. In this new landmark depot, you'll deliver various types of cargo necessary for car production, so that the finished vehicles are ready for delivery to their customers.

Food Factory

Food. Who doesn't love it? It's a fundamental necessity of life. Most of us acquire food from the store, but it doesn't just appear there. It has to be produced in factories from various imported raw materials. And in Kansas DLC, you will find a new version of such a factory. A modern production plant produces a variety of delicious treats that customers can't wait to get their hands on.

Salt Mine

Deep beneath the city of Hutchinson lies a great treasure: salt. It might seem mundane to some, but salt is an important resource for food preparation and the production of many industrial products. Animals love it, and it helps motorists get home safely. Help the miners from the local mine extract high-quality salt with your deliveries, which you can then distribute to various customers throughout the ATS world.

Parking Lot Construction

Occasionally, there are breakdowns in underground networks, and excavation work is necessary to repair them. Now, you can encounter this in American Truck Simulator as well. Workers need fast deliveries of materials to ensure quick repairs and the full restoration of critical resources. Breakdowns can happen anywhere, so keep a close eye on the job list to make sure you don't miss any.


So, go ahead and let us know in the comments which new industry you would like to first visit once the Kansas DLC is available. And, if you are already impatient to see more, show us your excitement by adding the map expansion to your Steam Wishlist and follow our social media (X/Twitter, Instagram, Facebook, TikTok) in order to stay in touch with all the latest news.

Dynamic Billboards - Swift Transportation

After our first experiment featuring a giant of the American logistics industry on our in-game dynamic billboards, we are now opening this opportunity to yet another huge logistics company: Swift Transportation.



Swift Transportation is a renowned and long-established transportation company with a rich history dating back to its founding in 1966. With a vast fleet of trucks and a dedicated workforce, the company specializes in providing a wide range of transportation solutions, along with a strong commitment to safety, efficiency, and customer satisfaction.



With this new cooperation, we hope to continue inspiring our ATS players who share a deep interest in real-life trucks. For those who have always been intrigued by the idea of a career as a truck driver, this could be the spark that ignites a lifelong journey.



We believe that even the smallest gestures can have a profound impact. By showcasing industry-related content within the game, we aim to create meaningful connections between virtual worlds and real-world opportunities. As countless players pass by our in-game billboards, who knows? Someone might see a recruitment billboard from Swift Transportation and take that as a sign to explore a career in trucking.

We are happy and honoured that Swift Transportation is another mega logistics company seeing huge potential within our #BestCommunityEver and helping us experiment with this innovative concept.



We hope and believe that together, we have a chance to light the path to new careers and aspirations for our ATS players, who are not only virtual truckers but also real-life trucking fans.

Kansas - Water Bodies

The beauty of Kansas goes beyond the endless plains and charming cities, as within its borders lies a number of aquatic wonders waiting to be discovered. So, fasten your seatbelt, and join us today on a journey to see what bodies of water you can expect in the upcoming map expansion for American Truck Simulator.



In the heart of this landlocked state, you'll find a network of rivers that conveniently flow through the region. The mighty Missouri River flows majestically through the northeastern part of the state, while the Kansas River, also known as the Kaw River, meanders from Kansas City to Topeka, offering natural serenity amid the towns and farmlands. Further west, near Hutchinson and Wichita, the Arkansas River adds character to these urban landscapes, blending the natural world with the urban environment.


One of the highlights is definitely El Dorado Lake, located not far from Wichita. While it may not be as expansive as some of the lakes in other states, El Dorado Lake covers a hefty area of 8,000 acres, with the deepest point reaching 60 feet. This reservoir plays a vital role in water resource management and flood control for the region, contributing to the economic and ecological well-being of the area.


In addition to these notable water bodies, Kansas DLC features several smaller dams scattered throughout the state. These dams, along with other reservoirs, though not massive, play essential roles in supporting agricultural activities and offering recreational opportunities. They represent the subtle yet significant part that water bodies play in the state's landscape.


We hope today’s blog post was enough for you to test the waters of the Kansas DLC once it is available. If so, make sure to add the map expansion to your Steam Wishlist to show us your excitement and if you wish to stay in touch with all the latest news, follow us on social media (X/Twitter, Instagram, Facebook, TikTok) for instant alerts!

https://store.steampowered.com/app/2298430/American_Truck_Simulator__Kansas/

American Truck Simulator's Arkansas DLC is under development

American Truck Simulator has, by my count, now added eleven extra states as DLC over and above the two it launched with. That means there's a long way to go before it completely unites the states as one country under 18-wheels, but SCS Software are continuing their efforts with the announcement of a third in-development expansion: Arkansas.


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