Dev Blog 6: Good News/Bad News - Rethinking the Release Strategy.

Hello everyone.

As I've been working slowly but surely toward an early access release, I've come to the decision to change my release strategy for Just Flip.

I think this is both good news and bad news.


Instead of releasing to Early Access, I will be using demos and beta testing to get feedback for the game.


Since I'm not releasing to Early Access, I'll need a bit more time to build out the "Mountain", gather feedback, and prepare for a full, conventional release. My new guess is that Just Flip's full release will be in Early 2021.
I really, really wanted a 2020 release, but I'm a realist and I always want to be up-front with where things are.


A new, much more representative demo is coming soon... to Steam this time. This demo will be part of Steam's Autumn Festival.



The Autumn Festival is set to run from Oct. 7th to Oct. 13th, but for those reading this, a little tip:

The Just Flip demo will actually be released on Sept 23rd, a couple weeks ahead of the festival. You'll be able to grab it directly from the Just Flip Steam page and get a head start on the flipping.


The biggest reason for the change is I just don't think Early Access is the best fit for this style of game or my one-man, spare-time development "team". I'm not sure I'd be able to keep up with the required release pace and user feedback. I hear it can become a bit overwhelming.

I think getting feedback via demos and beta releases will be a better fit. I'll have a call for beta testers later this year and I don't plan to be to stringent on who can join.

I hope everyone understands and as always feedback and comments are welcome.

-Jeff