BLAST is focusing on "winning moments" for first Apex Legends tournament

Leo Matlock doesn't like the phrase "tournament organiser," but he's the first to admit that he hasn't been able to come up with a better name for the role that BLAST plays in the esports scene. As BLAST's VP of commercial and one of the leads on its entrance into Apex Legends esports, he's going to hear the term a lot more in the coming months.

He doesn't like the term because it feels reductive. BLAST isn't just organising BLAST Titans, it's also finding talent, creating a unique format, and aiming for a top-quality production. While he believes that BLAST's experience of creating broadcasts with high production value is a particularly prominent feather in its cap, his primary focus is on the competition, and ensuring that players can perform to the best of their abilities within the format that BLAST creates.

"We want BLAST Titans to be competitive-led," Matlock tells The Loadout exclusively. "Predominantly, we think a lot of the growth in Apex Legends - and generally in esports - does actually come from competitive-led tournaments. Tournaments grow engagement, viewership, aspiration, and create amazing moments and amazing experiences."

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