Borderlands 4's new, free DLC hasn't moved the needle at all, and I think I know why

As someone whose job involves keeping track of how well games are doing and what everyone's playing, I'm very used to watching player counts bump up and down as updates and expansions arrive. It's all part of the natural flow. Yet despite Gearbox dropping a free Borderlands 4 DLC on us this week, there's been absolutely no change in its Steam numbers. Even as someone who's really enjoyed my time with it so far, I'm finding it difficult to pluck up the motivation to return for the new story event, and it seems the community is feeling much the same.

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