Dear Community,in January, we teased an overhaul of the overall presence of our game on Steam and other platforms. As we are making fast progress, we want to shed some light on our decisions: Welcome to a fresh new look for Railroads Online!
(Also, just a PSA here: This is just an ✨ aesthetic ✨ makeover that our art and marketing departments have been working on and the beginning of new communication channels, the game itself stays largely unaffected ☺️).
[h2]A cleaner name[/h2]
Let's begin with something that did not change today but rather a few weeks ago already: 'RAILROADS Online!' has transformed into 'Railroads Online'.
When we all sat together brainstorming about this refresh, we asked ourselves a lot of questions: What does the current name and its typography stand for? Does the exclamation mark serve a purpose? Does the community use the name as it is?
Our conclusion was this: Let's remove the capitalization and simplify✨ it!
With this new typography, we’ve optimized the readability (especially in the middle of a sentence), but otherwise, not a lot has changed. We know we all kinda dislike change, so we hope these small changes are just for the better.
[h2]A new logo[/h2]
The new main logo and some flat versions for special occasionsThe most prominent change would probably be the fully refreshed logo where a change was inevitable once we decided to touch the typography of the name.
Additionally, we wanted to use this opportunity to make sure the new logo represented more of the game's essence. With the new logo, we want to better grasp the look and feel of the industrial age, creating a homage to the past by making the logo both look heavy but also powerful, enticing and unique.
However, in today's modern times, we had to ensure that we can utilize the logo in a variety of use cases. We think our art department nailed it! Do you agree?
Plus: We took great care ensuring that it looks good in motion as well! Speaking of that...
[h2]A fresh trailer[/h2]
[previewyoutube][/previewyoutube]
That was exciting, wasn't it?
By now, and after dozens and dozens of updates, the trailer previously seen on the store page had to be deemed as slightly outdated. If we're going for a new look altogether, a fully overhauled trailer for Railroads Online seemed long overdue.
It was important to us that new players would immediately understand what Railroads Online is about once they see the trailer by showcasing the pillars of the game mixed with some beautiful shots. However, we deliberately kept it as authentic to the actual gameplay as possible – after all, our veterans shouldn't start shaking their heads :D
[h2]A bunch of screenshots[/h2]
Oh yeah: We created new screenshots as well. As it is the case with the trailer as well, you can check them out
on the store page.
[h2]An overhauled store page[/h2]
Wow, did they just say '
store page'? Yes, they did! A new logo, a new trailer, new screenshots, a new name... obviously, we had to follow suit and update our presence on Steam accordingly! Alongside it, we exchanged the description, even putting some sleek GIFs in between the paragraphs to improve the overall understanding of the game from the point of view of a player discovering the game for the very first time.
(BTW: It's pronounced 'GIF' not 'JIF'. Hate us in the comments for saying that.)
[h2]A slogan[/h2]
TAKE YOUR TRAIN.
In the future, we will use this new slogan in different areas, for example in trailers and on other marketing material.
[h2]A website, even[/h2]
To new players from all over the world, we believe it is important to create as many touch points as possible.
Our very own website includes a lot of detailed information about the game and we're confident to let it become an important part of our overall communication strategy in the future :)
[h2]Open to-do's[/h2]
First things first: We are also working on an updated key visual which we will use pretty much
everywhere once it is ready. As it is still work-in-progress, we can not share it today but we will once the final touches have been made :)
Plus, the game will be updated in the near future to include the new logo, updated icons (for example in the Windows Taskbar) and other things. No ETA yet though!
[h2]We finally have Social Media Profiles! [/h2]
In addition, we are – better late than never – finally present outside of Steam as well! We strongly believe that we should be available to the community on as many platforms as possible so that you always have a way to contact us and stay informed about everything that is happening behind-the-scenes.
Follow us for the latest news, quick updates, community spotlights, fast chats and a buuuunch of other things!
PS: We do intend to bring back an official Discord server for the community in the future. We'll let you know once that is the case – just wanted you to be aware of it :)We hope you like the changes as we are very happy with the results! Once again, these changes only have trivial influence on development so no resources are being taken away. :)
The Railroads Online Team
