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Game publisher caught using AI-generated influencers in ads says they were submitted by TikTok users, will investigate 'irregularities' with the social media app




Nexon says it has discovered "certain irregularities" in a recent ad campaign for its gooner-looter-shooter The First Descendant, and is now "we are conducting a thorough joint investigation with TikTok to determine the facts."..
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Nexon respond to claims they're using AI-generated Tiktok streamers to advertise The First Descendant

South Korean publishers Nexon are investigating a recent bit of TikTok marketing for their free-to-play shooter The First Descendant, after players spotted some ads that feature AI-generated 'human' streamers bigging up the game. Well, we at least have to assume it's following that, as Nexon's statement omits mentioning AI in favour of the wonderfully nebulous phrase "certain irregularities".


If you've not seen one of these ads that look to have been posted by The First Descendant's official account, allow me to show you, because you'll see right quick why folks have been asking questions. Boom. There are further booms compiled into one Reddit post by user iHardlyTriHard down below.


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Notice Regarding TikTok Creative Challenge Review

[h3]Greetings, Descendants. [/h3][p]  
We would like to inform you of certain irregularities identified in the operation of our TikTok Creative Challenge for creators. [/p][p]  [/p][p]As a part of our marketing campaign for Season 3: Breakthrough, we recently ran a Creative Challenge program for TikTok creators, which allows creators to voluntarily submit their content to be used as advertising materials. [/p][p]  [/p][p]All submitted videos are verified through TikTok’s system to check copyright violations before they are approved as advertising content. [/p][p]  [/p][p]However, we have become aware of cases where the circumstances surrounding the production of certain submitted videos appear inappropriate. Thus, we are conducting a thorough joint investigation with TikTok to determine the facts. [/p][p]  [/p][p]We sincerely apologize for the delay in providing this notice as the review is taking longer than expected. Once the verification is complete, we will promptly share an update through an official notice. [/p][p]  [/p][p]Thank you for your patience and understanding. [/p]

(Retrieval Completed) Notice on Battle Pass Retrieval and Compensation

[p]# PDT 2025.08.18(Mon) 21:30 – The Battle Pass EXP/Level adjustments and Bonus Coin retrieval have been completed.[/p][p]# PDT 2025.08.18(Mon) 03:30 – An additional notice has been added regarding the carryover of negative Bonus Coin balance into subsequent Battle Pass seasons.[/p][p][/p][p][/p][h3]Greetings, Descendants. [/h3][p] [/p][p]Following the hotfix 1.3.1b on August 14 (Thu), an issue occurred with the Battle Pass system. We would like to provide details regarding the corrective measures being applied, as well as the compensation for the issue where Daily Bonus Challenges did not properly grant Battle Pass EXP. [/p][p] 
Please find the details below. [/p][p] [/p][p]■ Players Subject to EXP Retrieval [/p][p]- Descendants who received additional Battle Pass EXP due to the issue between the hotfix 1.3.1b (Aug 14) and the hotfix 1.3.1c. [/p][p] [/p][p]■ Retrieval Details [/p][p]- Battle Pass EXP obtained by exploiting the issue will be retrieved, and Battle Pass levels will be adjusted accordingly. [/p][p]ㄴ Purchase history in the Battle Pass Shop will be retained. Rewards from levels that have already been claimed will not be granted again, even if those levels are reached later. [/p][p]- Bonus Coins granted for exceeding Battle Pass level 100 will be retrieved.  [/p][p]ㄴ If any of the Bonus Coins subject to retrieval have already been used, the used amount will appear as a negative (–) balance. [/p][p]ㄴ This negative balance will be automatically offset as you continue to earn Bonus Coins through Battle Pass leveling. Once your balance returns to zero or above, the coins will be usable again.  [/p][p]ㄴ (Added) If your Battle Pass Bonus Coins remain in a negative balance when the season ends, the negative balance will carry over into subsequent Battle Pass seasons.[/p][p] [/p][p]■ Retrieval Schedule [/p][p]- To be applied sequentially after PDT 2025.08.18(Mon) 00:30 [/p][p][/p][p]Thank you for your patience and understanding. [/p][p] [/p]

The First Descendant Hotfix 1.3.1d

[h3]Greetings, Descendants.[/h3][p] [/p][p]Here are the details on The First Descendant Hotfix 1.3.1d, patched maintenance-free.[/p][p]We kindly ask you to update your game and reconnect to ensure a smooth gameplay experience.[/p][p] [/p][p]■ Patch Date[/p][p]- PDT 2025.08.18(Mon) 00:10[/p][p] [/p][p]■ Platforms[/p][p]- Steam, XBOX SERIES X│S, PS5[/p][p] [/p][p]■ Patch Details[/p][p]- Fixed an issue where the Battle Pass daily bonus EXP was not resetting. 
ㄴ As compensation for this issue, Battle Pass EXP will be distributed to all Descendants. 
ㄴ Further details will be provided in a separate notice at a later date. [/p][p]- Fixed an issue where a Battle Pass Daily Challenge would not appear if it refreshed with the same objective as before. [/p][p] [/p][p]Thank you.[/p]