Base Price Adjustment
[p]Dear Tacticians,[/p][p][/p][p]It’s been 9 months since the release of Skygard Arena in early access in November 2024![/p][p]Thank you very much to all of you who have played the game, provided feedback or left a review on Steam. We are currently standing at 86% positive reviews, which is something to be proud of for our studio’s first game 🙂[/p][p][/p][h3]Sales to date and marketing strategy[/h3][p]As we get closer to the official 1.0 launch of the game (still scheduled for September - more on this pretty soon!), we have been thinking about our marketing strategy and potential avenues to bring more players to Skygard. As you might have understood, the unit sales to date have been disappointing and do not reflect the potential of the game, in our view. We have been hearing the frustration of players who love the game but find it hard to stick around when few people are playing in PvP mode. We want to do everything in our power to maximize the game’s chances of success.[/p][p][/p][h3]Price Adjustment[/h3][p]As part of this work, we have been reviewing the game’s price point. We have been looking at the pricing of successful indie titles with a PvP mode, studying the pricing strategy of successful publishers and taking advice. We have decided to adjust the base price of the game from $19.99 to $14.99, effective immediately. Regional prices have also been adjusted accordingly.[/p][p]Even though it might look counter-intuitive as the game has been improved a lot since its early access release, we believe this is best for the long-term success of the game and we see it as one of the key ways to bring in more players. We have other marketing actions planned as part of the 1.0 launch campaign.[/p][p]To the players who bought the game at the previous, higher price point: thank you for taking a chance on the game early and sorry for not having adjusted the price earlier. Hopefully, this will bring in more players and make your experience better if you’re looking to play in PvP! We hope you will understand.[/p][p][/p][h3]Major Update coming this week with more languages![/h3][p]We have a Major Update coming this week! It will add Spanish, Simplified Chinese and Brazilian Portuguese localization the game. It will also bring balancing changes, performance improvements and other UX improvements… Stay tuned![/p][p][/p][p]Thank you for your support and see you in the Arena![/p][p][/p][p]Gemelli Games[/p][p] [/p][p][/p]