EA earnings call show EA Sports FC was a game of two halves, as it fails to out-sell the last FIFA but still makes more money

Last year saw one of the biggest re-branding exercises in our industry's history as EA, which over decades had built the FIFA series into a juggernaut that saw off all competition, ended its relationship with football's world governing body. FIFA 23 (released in 2022) was the last in that series and 2023 saw the release of EA Sports FC 24, a name that became unavoidable to anyone who watched football in the latter half of the year: pitch hoardings, sponsorships, ads everywhere...
Read more.