Devblog - Sponsors (Part 2)
Hello,
Following up on the previous article about the sponsor system overhaul, today we’ll be taking a look at the new discovery and signing mechanics.
To begin with, we wanted to address a key point raised last year: the lack of coherence between a team’s starting country and the sponsors it receives. We faced a significant challenge here, as the player can start a game with a team from almost any country, and sponsor sizes also need to match the scale of the starting team.
To solve this, we’ve created 80 "universal" sponsors, covering various business sectors. When a new game is launched, several parameters are generated: the size, country, and key territories are based on the player’s starting team, ensuring that the sponsors are in line with the game’s context. We also reserve a portion of the sponsor pool for nearby countries and different sizes, allowing for team evolution throughout the same playthrough.
As a result, the sponsors you discover, and who may eventually make you an offer, are much more relevant to your team. This was especially important this year with the new mechanics discussed in the previous devblog, particularly around roster expectations linked to territory. That said, surprises can still occur, giving you the opportunity to make bold or unexpected choices compared to your initial team setup.
Sponsor discovery is continuous throughout the game. The further you progress, the more your knowledge base expands.
Discovering a sponsor means establishing contact, this could eventually lead to a deal… but not always. More concretely, discovered sponsors appear in the “Prospecting” tab.
At the moment of discovery, you’ll also get an indication of their potential interest. If the sponsor is interested, you’ll see that the case is being considered and that a final answer will be provided in the spring.
Since the sponsor pool grows as your game progresses, and your team evolves too, a potential sponsor’s interest is re-evaluated every season. If you’re eligible to sign a sponsor, all previously discovered sponsors are automatically recontacted to assess their current interest. For example, a major sponsor might have passed on your team a few seasons ago when you were just getting started, but now that you’re competing in the top division, they may be ready to sign.
Sponsor discovery is initially based on territory alignment and team level relative to the sponsor’s size. As the game goes on, your reach expands, unlocking new opportunities.
As briefly mentioned in the previous article (§sponsor combinations), sponsors are now signed individually, rather than through bundled offers.
This means you’ll need to carefully evaluate each offer and make sure you’re signing sponsors that work well together. Contract durations can also differ, which requires more attention, but allows for a far more realistic system than in previous versions.
From mid-May through July, interested sponsors will give a final answer: either a rejection or a concrete offer. You’ll then have a few days to respond. You can try to buy time by delaying your decision, but using this strategy too often can be risky. However, it can be quite useful if you're waiting on a reply from another potential sponsor you’re more interested in!
The amount promised by a sponsor can also be re-evaluated if you sign additional sponsors, giving you the chance to try different combinations before finalizing a deal.
Likewise, if you already have a sponsor signed for 2025 and add another one for 2026, the original sponsor’s funding will be adjusted downward to reflect the shared deal.
Whether a sponsor wants to renew or not depends on three factors: confidence, performance expectations, and long-term vision.
A sponsor with a long-term vision will usually be inclined to continue (if results are there).
Confidence and performance expectations are linked, demanding sponsors will generally require higher confidence levels before agreeing to continue.
Additionally, for ongoing contracts, the amount may be re-evaluated based on the evolution conditions. At the start of each season, players are reminded of the conditions required to unlock potential increases.
A big thank you to everyone who took the time to explore the new sponsor system in Pro Cycling Manager 2025.
While you wait for the next Devblog, don’t forget to wishlist the game on Steam and follow us on Pro Cycling Manager’s official Socials to stay up to date with all the latest news!
🚴♂️ See you soon on the road!
>> https://linktr.ee/cyclinggames <<
https://store.steampowered.com/app/2511310/Pro_Cycling_Manager_25/
Following up on the previous article about the sponsor system overhaul, today we’ll be taking a look at the new discovery and signing mechanics.
To begin with, we wanted to address a key point raised last year: the lack of coherence between a team’s starting country and the sponsors it receives. We faced a significant challenge here, as the player can start a game with a team from almost any country, and sponsor sizes also need to match the scale of the starting team.
To solve this, we’ve created 80 "universal" sponsors, covering various business sectors. When a new game is launched, several parameters are generated: the size, country, and key territories are based on the player’s starting team, ensuring that the sponsors are in line with the game’s context. We also reserve a portion of the sponsor pool for nearby countries and different sizes, allowing for team evolution throughout the same playthrough.
As a result, the sponsors you discover, and who may eventually make you an offer, are much more relevant to your team. This was especially important this year with the new mechanics discussed in the previous devblog, particularly around roster expectations linked to territory. That said, surprises can still occur, giving you the opportunity to make bold or unexpected choices compared to your initial team setup.
Sponsor discovery is continuous throughout the game. The further you progress, the more your knowledge base expands.
Discovering a sponsor means establishing contact, this could eventually lead to a deal… but not always. More concretely, discovered sponsors appear in the “Prospecting” tab.
At the moment of discovery, you’ll also get an indication of their potential interest. If the sponsor is interested, you’ll see that the case is being considered and that a final answer will be provided in the spring.
Since the sponsor pool grows as your game progresses, and your team evolves too, a potential sponsor’s interest is re-evaluated every season. If you’re eligible to sign a sponsor, all previously discovered sponsors are automatically recontacted to assess their current interest. For example, a major sponsor might have passed on your team a few seasons ago when you were just getting started, but now that you’re competing in the top division, they may be ready to sign.
Sponsor discovery is initially based on territory alignment and team level relative to the sponsor’s size. As the game goes on, your reach expands, unlocking new opportunities.
As briefly mentioned in the previous article (§sponsor combinations), sponsors are now signed individually, rather than through bundled offers.
This means you’ll need to carefully evaluate each offer and make sure you’re signing sponsors that work well together. Contract durations can also differ, which requires more attention, but allows for a far more realistic system than in previous versions.
From mid-May through July, interested sponsors will give a final answer: either a rejection or a concrete offer. You’ll then have a few days to respond. You can try to buy time by delaying your decision, but using this strategy too often can be risky. However, it can be quite useful if you're waiting on a reply from another potential sponsor you’re more interested in!
The amount promised by a sponsor can also be re-evaluated if you sign additional sponsors, giving you the chance to try different combinations before finalizing a deal.
Likewise, if you already have a sponsor signed for 2025 and add another one for 2026, the original sponsor’s funding will be adjusted downward to reflect the shared deal.
Whether a sponsor wants to renew or not depends on three factors: confidence, performance expectations, and long-term vision.
A sponsor with a long-term vision will usually be inclined to continue (if results are there).
Confidence and performance expectations are linked, demanding sponsors will generally require higher confidence levels before agreeing to continue.
Additionally, for ongoing contracts, the amount may be re-evaluated based on the evolution conditions. At the start of each season, players are reminded of the conditions required to unlock potential increases.
A big thank you to everyone who took the time to explore the new sponsor system in Pro Cycling Manager 2025.
While you wait for the next Devblog, don’t forget to wishlist the game on Steam and follow us on Pro Cycling Manager’s official Socials to stay up to date with all the latest news!
🚴♂️ See you soon on the road!
>> https://linktr.ee/cyclinggames <<
https://store.steampowered.com/app/2511310/Pro_Cycling_Manager_25/