Celebrating 10 years of posting that one image of Geralt in a bathtub

It's 2017, and I'm in Warsaw, visiting CD Projekt Red to play its new game, a standalone, multiplayer version of Gwent. Before I'm allowed to do that, though, I'm asked a question by the studio's PR manager… one that's clearly been puzzling him for well over a year: "Why do you keep posting images of Geralt in the bath?"..
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