Understanding the Power Behind a Name

Today we have a fairly large announcement that we're excited to be making to continue to better align with the goals and desires for this digital card game that has been evolving since we launched into Early Access. Early Access has been a series of improvements and adjustments based on the communities feedback and this change that we are announcing today continues that tradition.

Henceforth from this date we will be changing the name of "The Lord of the Rings: Living Card Game" to "The Lord of the Rings: Adventure Card Game". Now that the big announcement has been made, let's go over some of the reasoning behind this so that you can all understand why we're making this change.

While the term "Living Card Game" is used in the physical card game world to represent an ever-growing TCG world filled with narrative stories and campaigns, this is not a terminology regularly used in the digital realm. As such we feel that the name "Adventure Card Game" better describes our core value and game design that revolves around a card game in which you adventure throughout the world creating your very own story in Middle-earth. This means that the name now represents something more understandable for the entire community, as well as better representing the full experience offered by the game.

This change is been something we have been longing to do thanks to your feedback that you have generously been providing since release. We hope that the you like the new name, The Lord of the Rings: Adventure Card Game, and that it better meets player's expectations for the experiences they will face as they travel in Middle-earth.

Asmodee Digital and FFI