Total War dev says prices have to go up as Warhammer 3 bombs on Steam

Total War and strategy game developer Creative Assembly says that higher costs mean the prices for Warhammer 3 DLC "have to rise." Ahead of the launch of Shadows of Change, the Total War Warhammer 3 creator says that it still wants to offer "good value," but that the "business reality" of supporting TWW3 post release means DLC prices need to be increased. Following community outcry about the price change, recent Total War Warhammer 3 Steam reviews are now 'mostly negative,' as the material available in Shadows of Change is compared against the last Total War Warhammer 3 DLC, Chaos Dwarfs.
RELATED LINKS:
Total War Warhammer 3 update 4.0 reworks its grandest empire
Total War Warhammer 3 DLC faces backlash over high asking price
Total War Warhammer 3 Shadows of Change adds three new lords real soon