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How to Attract Different Guest Types

Hey hoteliers - Welcome back to another Hotel Architect deep dive blog!

Today we’re focusing on your demanding guests and what they really want from your hotel. It doesn't really matter whether you’re building your first cozy inn or your 50th ultra-optimized guest haven, either way, understanding your clientele is the key to building a thriving hotel empire.

Now before we start, we do have a short video on this that you can watch if you’d prefer but it doesn’t go into the nitty gritty like the blog!

[previewyoutube][/previewyoutube]
[h2]Meet Your Guests [/h2]

In Hotel Architect, there are six unique guest types:
  • Backpackers
  • Sporties
  • Sunbathers
  • Brats
  • Business People
  • The Upper Crust

Each group has its own personality, preferences, and must-haves. To check out what each type likes (and what they absolutely require), click on the People icon in your toolbar and head over to the Guests tab in game. You'll see a list of their required amenities, and their preferences that marked with green thumbs-up icons.

The table below shows the absolute requirements a guest must have to come and visit (subject to change!):


[h2]Guest Type [/h2]
At first when playing, you might find yourself a bit stuck because you still can’t seem to get a certain guest type in your hotel. There could be so many different reasons for this, but it’s best to go step by step through what each guest wants and needs as a process of elimination.

If you’re struggling to hit a star rating, for example, Sunbathers require 3 star hotel, then that is your first point of call!


[h2]Why Star Ratings Matter! ⭐ [/h2]

Star ratings in Hotel Architect are everything. They’re the gatekeepers for which guest types even consider staying at your hotel. For example, Brats won’t even consider staying at your hotel unless it’s got a 4 star rating!

In order to unlock each star rating, there is a facility your hotel much have:

1 Star: Bathroom and laundry room + 100p
2 stars: A gym + 200p (plus previous star requirements)
3 stars: A Restaurant + 300p (plus previous star requirements)
4 stars: A Bar + 400p (plus previous star requirements)
5 Stars: A Spa + 500p (plus previous star requirements)

Slapping up a couple of paintings won’t cut it; these guests want quality and all the facilities - so make it happen hotelier! Remember your critic score can only go up by one star per visit, so 5 stars won’t simply happen overnight!



[h2]Build Smart, One Guest at a Time [/h2]

The best strategy? Start simple.
Choose one guest type to focus on.
Meet their minimum requirements, especially room setups and star level.
Layer in the amenities they love to maximize satisfaction.
Once that group is thriving, you can start expanding your appeal. Want to host both Sporties and Brats? No problem = just make sure your hotel has both a gym and a bar.
Balancing guest types becomes easier once you understand how to overlap their preferences!

Hopefully that clears things up for you and will help you bring in all the guest types when creating your dream hotels!

If you haven’t already, make sure you sign up to the playtest starting soon at Wired.gg/HAplaytest
This is the first time you will be able to play on the Paris map and also with all 6 guest types, and it’s the last chance to try for free before early access so make sure you don’t miss out!

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Hotel Architect’s FINAL playtest is almost upon us!

We’re excited to announce that the final Hotel Architect playtest is coming on April 24th and we’re inviting YOU to join in the fun! This is your chance to experience the game early, shape its development, and show off your dream hotel designs to the world.
[h2]What to Expect [/h2]

As a play tester, you will get a chance to provide direct feedback to our developers, helping to shape changes and improvements before the game’s early access release! Your input could help define the game’s final features, balance, and overall experience but also the game is a whole lot of fun and you’ll get to play for free for a limited time before anybody else!

The playtest will run later this month and will be only available on steam for windows players. Where you’ll be able to:
  • Advance in a career campaign or get creative in the sandbox mode
  • Design your layout and watch as the construction workers lay the foundations and bring your dream hotel to life
  • Freely select from several unique zone and design exquisite hotels to impress customers and critics
  • Expand over two locations: Gothenburg and Paris!
  • Manage a wide range of staff and contractors
  • Welcome up to six guest types who will be sure to keep you on your toes!

[h2]
How to Join [/h2]
If you haven’t joined us for a playtest before, you can sign up by following this link: https://wired.gg/HAPlaytest
If you have signed up using the email, for a previous playtest, then you're all set already!
If you're a content creator who wants to register interest in Hotel Architect, fill out this form: Creator Sign Up

We will be in contact via email closer to the time with codes and instructions, so keep an eye on your inboxes - Make sure to sign up by 12pm BST on April 23rd! If you have any questions in the meantime, please join our Official Discord to ask any questions.

[h2]Updates: [/h2]
If you played the last playtest, you might notice some awesome new features in this playtest including:
- The Paris scenario.
- New guest types: Business and Upper Crust.
- New zones: Conference room and Spa.
- Improved critic behavior and more detailed critic review.
- Eyedropper tool.
- Photo mode.
- Editable task filters on certain staff types. E.g. order a cleaner to only mop floors or a waiter to only collect dishes...
- and more 👀




[h2]
Can’t wait until next the playtest? [/h2]

To celebrate the playtest announcement, we’ve got a brand new sparkly trailer showing what our friends got up to last time & a sneaky little peek at Paris!

[previewyoutube][/previewyoutube]

Mastering The Upgrade Tree in Hotel Architect!

In the world of Hotel Architect, success isn’t just about placing furniture and decorating rooms. It’s also about strategically planning your layout and amenities to maximize revenue, guest satisfaction, and efficiency. The upgrade tree in Hotel Architect is a crucial system that determines how your hotel evolves, offering a pathway to better facilities, higher-tier services, and unique benefits such as speedy builders! Let’s break down the mechanics of the upgrade tree and how to use it effectively.

Key Branches of the Upgrade Tree


The Upgrade tree is broken down into sub sections for each area you can upgrade.

[h3]Laundry Room [/h3]
Upgrades in this branch improve laundry services, ensuring faster room turnover and cleaner facilities.
  • Better Washers: Reduces the time needed for laundry cycles.
  • Better Drying Equipment: Speeds up the drying process and eventually leads to a washer/dryer combo!
  • Bigger Shelves: Less room taken up by those bulky towel and sheet shelves or simply just more in the same amount of squares depending on how you lay things out!

[h3]Staff [/h3]
Focuses on your employees, their efficiency and the hiring process at your hotel!
  • Employer Branding: Allows you to look at more candidates when browsing to hire a new employee,
  • Energizer: Your staff will lose energy 25% slower than normal!
  • Candidate Screening: Means you can hire staff with better starting levels (this has a pre-requisite of your hotels star rating so watch out!)
[h3]Bedroom [/h3]
Enhances guest comfort through room upgrades and additional amenities.
  • Luxury Furniture: Improve that all important diamond rating of your hotel easily with luxury bedding, seats and bathroom items!
  • Add new services: These were not usable in the demo, however you may have noticed two pretty cool upgrades here including a Guest Comfort Upgrade & Room Service Table!

[h3]Financials [/h3]
Provides you with more wiggle room in expanding with loans and credit.
  • Loan Magnet: You will gain access to an additional loan offer.. Doesn't mean it’ll be a good deal
    though!
  • High Staker: Allows you to borrow more money with loans.
  • Credit Champion: Allows you to borrow more into the red temporarily, thinkof this like an overdraft. Max this out and you’ll have an extra $100,000 at your deposal, but remember this needs to be paid back and you can run out of money!
[h3]Restaurant [/h3]
Focuses on upgrading dining services and food quality to enhance guest satisfaction.
  • Expanded Shelves: For both plates and the pantry – similar to the laundry room shelves.
  • Bigger Menus: Attracts different guest types and helps you cater for multiple guest types! Starting with one item on the menu is rather limiting after all.
  • Better equipment: Bigger capacity fridges and also better dish washing equipment means less time restocking and more time making guests happy!

[h3]Miscellaneous [/h3]
Covers unique and specialized upgrades that don’t really fit into other categories.
  • Vertical Velocity: Unlocks Elevators
  • Air Conditioners: A much-needed upgrade for those warmer climates like Santorini.
  • Trash In Style: Bigger trash cans, bins or dumpsters – however you say it.
  • Speedy Builders: Make the most from your construction crew, now at 1.33x speed!


While all of the upgrade tree is beneficial, you may want to consider which parts to upgrade first and your priorities as a hotelier! Consider your location, what the goal is of your build and also if aesthetics are important to you before jumping head first as each upgrade costs money and time to research.
It’s a slippery slope, and not all upgrades cost the same!




Are you Ready to ROAM?

Hello everyone!

It's a huge week for everyone here at the Wired Family, with our friends at Pollard Studio launching their cinematic narrative thriller, KARMA: The Dark World - this Thursday!

KARMA is a psychological thriller set in an alternative post WW2 timeline that places you in the shoes of a ROAM agent, responsible for diving into the minds of citizens accused of crimes in order to explore their memories and unravel the truth. But there are dangers that lurk in the shadows of our minds, and what you discover will have you questioning reality, and your sense of self...

[previewyoutube][/previewyoutube]

KARMA will be launching on March 27th at Mid-day GMT on Steam, and as a thank you to all of our fans, if you own ANY of the Wired Productions library on Steam, you will be able to purchase a bundle with Karma included to 'complete the set' and save 15% on top of the 10% launch discount.

Keep your eyes peeled on Thursday when the bundle is live, and we hope you enjoy your time working for Leviathan... Mother is watching..

Time for our demo round-up!

Hey Hoteliers,

The Hotel Architect Steam Next Fest demo has officially wrapped up, and what an incredible experience it has been!

We were thrilled to see such an overwhelmingly positive response from players around the world. Your insightful feedback, creative hotel designs, and engagement with the demo have been truly inspiring. Last week, we highlighted some of the best builds from Steam Next Fest, and now that we’ve had some time to review and digest your feedback, we’re excited to share some key takeaways and our next steps for development.



[h2]Your Most Requested Features[/h2]

Throughout the demo, we noticed a few highly requested features that could enhance the building experience and overall gameplay. Here are some of the top suggestions we’re looking into:

Copy Room / Template Rooms – Many of you wanted an easier way to duplicate room layouts, saving time and effort when designing large hotels. We hear you, and we’re are working on a copy/paste function! This means you can either choose to design each room or if you want to skip the design part, you can use copy in a design for those who would like to speed build! (Who's ready to speed run a hotel build? 👀)

Eye-Dropper Tool – We also noted the requests for an eye-dropper style tool that is able to select an item/wallpaper/flooring that has already been placed in game. We happy to say we're working on this feature and it will allow you to quickly select any item, wall material, or flooring, and instantly jump to it's location in the menu. This should make designing and decorating your hotel even smoother, less tedious and more intuitive!

[h2]Fixes & Improvements[/h2]

We also identified a few key areas that need refinement, thanks to your bug reports and feedback. Here are two critical fixes we’ve worked on:

Restocking Issue in the Combo Fridge – Some players noticed that the combo fridge wasn't restocking properly. We’ve investigated the issue and can confirm we have a fix!

Builders Not Fetching Materials at Highest Game Speed – When playing at the fastest speed, some builders failed to retrieve materials, causing delays in construction during the Steam Next Fest Demo. We’re addressing this to keep your hotel development running efficiently at all speeds, no need to watch like a hawk for builders getting stuck during your high speed gaming now!

[h2]Notables: [/h2]

Sunbathers - We noted that a few of the community struggled with the sunbathing goal on Santorini, As the term sunbathing and sunbathers is quite similar and all the guest types look the same when sunbathing in their swimsuits! The team have been discussing a way to make this easier to understand.

Icon labels - For accessibility reasons, we're definitely taking the feedback we saw about UI and some icons needing labels or explanations on board. We can't confirm how this will take place yet, but it has been noted!



[h2]What’s Next?[/h2]

The feedback we’ve gathered from Steam Next Fest is invaluable in helping us refine and enhance Hotel Architect. Our team is now hard at work integrating some of your most-requested features, addressing key bugs, and fine-tuning the gameplay experience to ensure Hotel Architect is the best it can be.

We'd also love it if you left your thoughts on our marketing survey here if you haven't done so already. This link was in the email we sent out yesterday!

Thank you to everyone who played, shared their thoughts, and helped shape the future of the game. Your passion and creativity continue to inspire us, and we can’t wait to show you what’s next!

Stay tuned for more updates, and happy hotel building!

– The Hotel Architect Team