McLaren Racing Joins Forces With Sonic the Hedgehog for Official SEGA Partnership

Two brands known for going fast, McLaren Racing and SEGA, announced a new multi-year partnership with Sonic the Hedgehog, making SEGA their official gaming partner.

Two icons known for going fast, Sonic the Hedgehog and McLaren Racing, have made it official today. SEGA has announced a multi-year partnership with the racing brand, making SEGA the gaming partner of the supercar racing brand. The partnership brings both brands’ desires of speed, bold design and a drive to inspire the next generation on a global scale. This isn’t the first time McLaren and Sonic the Hedgehog have met. Back at the 1993 European Grand Prix — known then as the Sonic Grand Prix — the McLaren F1 Team driver, Ayrton Senna, was awarded a Sonic the Hedgehog trophy on the podium. Today’s partnership is history in the making.

Chief Marketing Officer of McLaren Racing, Louise McEwen, said, “We’re thrilled to welcome Sonic the Hedgehog to the McLaren Racing family. This partnership brings... Read more