1. Shop Crush
  2. News

Shop Crush News

Announcing new trailer recap: how did it go?

[p][/p][p]Shop Crush is a complex game. I plan to show more gameplay in the coming trailer we're announcing. I already had 3 trailers before, and they were better each time.[/p][p][/p][p]The latest trailer was okay, but some people said it's too unclear:[/p][p][dynamiclink][/dynamiclink][/p]
  1. [p]Action frames were not specific and didn't carry enough attention.[/p]
  2. [p]Despite my best efforts, the trading gameplay became unclear to players.[/p]
  3. [p]Overall, the video feels a bit like a mix of too much stuff together.[/p]
[p]The next Shop Crush trailer would probably be more gameplay-focused so that people could see all the loops of the game.[/p][p][/p][p]That trailer was a predecessor of our announcement trailer:[/p][p][dynamiclink][/dynamiclink]I still wanted to build on top of that. You can see that the game's style is clearly moving from like blurry and foggy one to a more meme-inspired but mysterious game, cause people seem to connect with it more.[/p][p][/p][p]I heard the narrator is a powerful tool for trailers, too. Well, let's try it, too, then.[/p][p][/p][p]Anyway, the view count goes up, and that's what makes me happy:[/p][p][dynamiclink][/dynamiclink]Our first trailer was prepared in a rush without any understanding or conceptualisation.[/p][p]The game was in early alpha then.[/p][p][/p][p]Today I'm thinking about different stuff, though.[/p][p][/p]
  1. [p]It'll probably be a narrated trailer, with gameplay uncut scenes, and a focus on showing the loops.[/p]
  2. [p]It'll be more funnier, I think.[/p]
  3. [p]And definitely, the game quality, and hopefully, the filming quality would improve more![/p][p][/p]
[p]Especially with your help.[/p]

Shop Crush characters - a Deep Dive (With new art)

[h2]Meet the Customers![/h2][p][/p][p][/p][p]Leslie, a Poor Customer[/p][p]A poor customer who usually buys trash. Sometimes, you may get a good offer from them. You will always have a small profit if you sell them cheap stuff for a tiny margin.[/p][p]Likes: Rubber Ducks, Bananas, Mushrooms.[/p][p]Hates: Daily Care.[/p][p][/p][p]Chelsea, a Rich Customer[/p][p]This customer likes shiny stuff and may overpay for it. If you balance profit and reputation, you may succeed. If you decline to serve Chelsea, your shop's reputation will improve.[/p][p]Likes: Brand Clothes, Vegan Products, Animals.[/p][p]Hates: Empty Shelves.[/p][p][/p][p]Brinley, a Coupon Collector[/p][p]A Coupon Hunter customer. Likes good deals and cheap items. Brinley guarantees you a small margin of income.[/p][p]Likes: Discounted Groceries.[/p][p]Hates: Full-Priced Arrivals.[/p][p][/p][p]Zoe, an Authentic Customer[/p][p]A highly passionate customer with unique values. Zoe likes people who agree with them. If you agree, Zoe might give you generous payback regarding profits and reputation.[/p][p]Likes: Obedience.[/p][p]Hates: Everything that's not essential.[/p][p][/p][p]Casey, an Enforcer Customer[/p][p]An inspector playing their own game. They might confiscate some of your items, demanding a fine. If you refuse to pay, it will save you money, but not your reputation.[/p][p]Likes: High-value home essentials.[/p][p]Hates: Refusal to cooperate.[/p][p][/p][p]Alex, a Mayor Customer[/p][p]Entrepreneurs can rarely influence a mayor, though they enjoy good price talks. Negotiations are what made them mayors.[/p][p]Likes: Natural Cosmetics, Healthy Food.[/p][p]Hates: Mystical Objects.[/p][p][/p][p]Nata, a Hacker Customer[/p][p]They might buy simple groceries to hide the offshore activity. Or make a fake purchase to exploit their taxes. Sometimes, they buy regular geek stuff and threaten to take down your store for fun.[/p][p]Likes: Fun Stuff.[/p][p]Hates: ??? ;)[/p][p][/p][p]Sibs, Family Customers[/p][p]These sibs only look similar. They have opposite tastes and disagree with each other all day! Because of their unpredictability, they could be valuable clients for either profit or reputation gain.[/p][p]Like: Fun and Parties![/p][p]Hate: Consensus and Routine.[/p][p][/p][p]Kaycey, an Assertive Customer[/p][p]A prominent therapist and authoritative customer. They know how to manipulate sellers very well. If you refuse to serve them, they will take revenge. Aside from destroying your reputation, they will make you sell extra cheaply.[/p][p]Likes: Voodoo Dolls, Talismans[/p][p]Hates: You?[/p][p][/p][p]Mx Malkoff, a Creative Customer[/p][p]Highly intelligent, careful, and delicate buyer. Claire has exquisite taste and expects things to impress them. Claire likes their favorites and is willing to sponsor them greatly. Rare to visit, though.[/p][p]Likes: Violins, Cigarettes, Poetry.[/p][p]Hates: Wine and everything that's banal.[/p][p][/p][h2]Who's your favorite?[/h2]

Shop Crush on Haunted House Fearfest 2025

[p][/p][p]Hello players![/p][p][/p][p]We are thrilled to announce that Shop Crush has won the 2025 Creepy Cool Showcase award for the Haunted House Fear Fest.[/p][p][/p][p]The festival is running now, so don't forget to check the rest of the awesome games here![/p][p][/p][p]https://store.steampowered.com/curator/45703068/sale/HauntedHouseFestival[/p]

New trailer just dropped

[p][/p][p]Dear players,[/p][p][/p][p]We are happy to present to you the new Shop Crush trailer. The latest trailer showcases the shop management mechanics, client interactions, and the unique illusion mode that unveils secrets woven into the shop and its visitors.[/p][p][/p][p]Shop Crush blends Visual novel, Shop Simulator, and Psychological Horror elements with economic strategy, where every decision matters and every customer holds their secrets.[/p][p][/p][p][dynamiclink][/dynamiclink][/p][p]What do you think?[/p]

Steam Deck Support


Yes, we plan to add Steam Deck support for the game!

We are looking for ways to implement the native Steam Deck support for Shop Crush. We believe the game would work great on a portable device, so we hope it will be possible.

We won't be bringing the game to Steam Deck for the Demo, but we will try to add a Game Pad support, which will be a decent first step in that direction.

Thank you for your attention.