Experimenting with ESO's story after ten years of adding new chapters

Keeping things fresh in a game like ESO must be an incredible challenge. Ten years after launch it's still going strong, with new chapters regularly being released. The danger, however, is that things could get formulaic. We could simply go to a new area, fight a new danger, and come back to tell the tale. Thankfully, Zenimax Online Studios is aware of this trap and is taking steps to avoid it.

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