Origen rebrands to Astralis, xPeke steps back

Astralis Group has decided to merge the branding of all its esports teams to coincide with its most famous and successful squad, the Astralis CS:GO team.

The name, iconic logo, and 'To the stars' slogan of Astralis will now be adopted by the group's two other teams: LEC League of Legends team Origen and the Future FC FIFA esports brand. Astralis Group has always tried to keep its three esports brands separate and leave the Astralis title exclusively for the CS:GO team that made it such a recognisable name. This change of strategy will now see the FIFA and LoL divisions utilising Astralis' power as a brand.

Astralis Group announced the news with a rousing video on social media and a statement on its website, in which CEO Anders Hørsholt says that the merger will now position Astralis "as one of the biggest esports brands in Europe and a major global player."

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